Delivering your campaigns to certain customer segment is just as important as targeting by location. With new Bleesk update you can deliver personalised and relevant campaigns to your customers based on date, time and customer attributes like sex or age. This is a very powerful feature that allows you to use one beacon to deliver 'breakfast special' campaign in the morning and 'lunch special' later during the day. One beacon can also be used to target women and men and deliver two different campaigns for them. Information about user segments is collected and showed in our analytics section, so you can see the conversion rate based on each segment.