Why you should use Push Campaigns?
Use Push Campaigns to stay in touch with your customers regardless of their location, even if they are not in the range of your Beacons, WiFi or Geofence. You can send Push to notify your customers about a new promotion or event even when they are not actively using the application. Notifications can be broadcasted to all customers or sent to a subset of users to give personalized information.
How does Push work?
Each proximity campaign created in Bleesk can be delivered to your customers without the need to be in the range of a spot (Beacon, Wifi, Geofence). Once you create and set up your campaign there appears a button labelled "Push" in the campaigns list. Once you click it you will be asked to confirm that you want to send this campaign. After confirming the campaign is delivered within 5 minutes to all your customers or a subset of them that you defined in the campaign settings under "Target Users" section.
What are the types of Push?
Not sure where to get started? Here are several examples of Push you can use, from welcoming new customers and on-boarding to nurturing your relationship with your most loyal customers:
Sending a welcome message to your customers is the first opportunity to set the tone of future communication. Ask yourself: “What can I communicate to provide immediate value to my customer?”. If your app is a shopping app, you might want to consider welcoming customers with a special offer or discount as an incentive to make their first visit to a store and purchase.
Some customers are active for the first couple of months, but then slowly visit less and less. A well planned, proactive push notification campaign can help you keep customer engagement high. Send a push campaign that sparks their curiosity and gets them back into your store.