Why you should use Push Notifications?

Use Push Notifications to stay in touch with your customers regardless of their location, even if they are not in the range of your Beacons, WiFi or Geofence. You can send Push to notify your customers about a new promotion or event even when they are not actively using the application. Notifications can be broadcasted to all customers or sent to a subset of users to give personalized information.


How does Push work?

Each proximity campaign created in Bleesk can be delivered to your customers without the need to be in the range of a spot (Beacon, Wifi, Geofence). Once you create and set up your campaign there appears a button labelled "Push" in the campaigns list. Once you click it you will be asked to confirm that you want to send this campaign. After confirming the campaign is delivered within 5 minutes to all your customers or a subset of them that you defined in the campaign settings under "Target Users" section.

Geofence on a busy street

What are the types of Push?

Not sure where to get started? Here are several examples of Push you can use, from welcoming new customers and on-boarding to nurturing your relationship with your most loyal customers:

Welcome Push

Welcome Campaign

Reward Push

Reward Campaign

Re-engage Push

Re-engage Campaign

Welcome Campaign

Sending a welcome message to your customers is the first opportunity to set the tone of future communication. Ask yourself: “What can I communicate to provide immediate value to my customer?”. If your app is a shopping app, you might want to consider welcoming customers with a special offer or discount as an incentive to make their first visit to a store and purchase.

Reward Campaign

No matter what type of products you want to promote and sell, to keep customers coming back to your venue you have to build their loyalty and push notification campaign can help you achieve this. From time to time you can send a campaign that thanks them for their visits and adds a real value. For example a push notification campaign with a coupon, discount or exclusive offer. Besides going out of your way to thank your customers, you’re also giving them more reason to visit your venue and this will pay off in terms of user retention and LTV.

Re-engage Campaign

Some customers are active for the first couple of months, but then slowly visit less and less. A well planned, proactive push notification campaign can help you keep customer engagement high. Send a push campaign that sparks their curiosity and gets them back into your store.