Push Notification Campaigns

Push Notification Campaigns are a great way to stay in touch with your customers even if they are not in the range of your Beacons, WiFi or Geofence. You can send Push Notification Campaign to notify your customers about a new promotion or event even when they are not actively using the application. Notifications can be broadcasted to all customers or sent to a subset of users to give personalized information.

Example of Push Notification Campaign

How does Push Notification Campaign work?

Each proximity campaign created in Bleesk can be delivered to your customers without the need to be in the range of a spot (Beacon, Wifi, Geofence). Once you create and set up your campaign there appears a button labelled "Push" in the campaigns list. Once you click it you will be asked to confirm that you want to send this campaign. After confirming the campaign is delivered within 5 minutes to all your customers or a subset of them that you defined in the campaign settings under "Target Users" section.

What are the types of Push Notification Campaigns?

Not sure where to get started? Here are several examples of Push Notification Campaigns you can use, from welcoming new customers and on-boarding to nurturing your relationship with your most loyal customers:

Welcome Push Notification Campaign
Welcome Campaign
Reward Push Notification Campaign
Reward Campaign
Re-engage Push Notification Campaign
Re-engage Campaign

Welcome Campaign

Sending a welcome message to your customers is the first opportunity to set the tone of future communication. Ask yourself: “What can I communicate to provide immediate value to my customer?”. If your app is a shopping app, you might want to consider welcoming customers with a special offer or discount as an incentive to make their first visit to a store and purchase.

Reward Campaign

No matter what type of products you want to promote and sell, to keep customers coming back to your venue you have to build their loyalty and push notification campaign can help you achieve this. From time to time you can send a campaign that thanks them for their visits and adds a real value. For example a push notification campaign with a coupon, discount or exclusive offer. Besides going out of your way to thank your customers, you’re also giving them more reason to visit your venue and this will pay off in terms of user retention and LTV.

Re-engage Campaign

Some customers are active for the first couple of months, but then slowly visit less and less. A well planned, proactive push notification campaign can help you keep customer engagement high. Send a push campaign that sparks their curiosity and gets them back into your store.

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Feel free to contact us with any questions about Bleesk, iBeacon, Eddystone or proximity marketing in general.
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Bleesk Sp z o.o.
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