Returning customers spend 67% more than new ones so why not reward them for their loyalty and retain them? Bleesk Loyalty Campaigns allow you to reward loyal customers with coupons for making a purchase, visiting a store or collecting a certain amount of points.
A loyalty program is an incentive that allows a retail business to create a long lasting relationship with its customers. Customers are offered product discounts, coupons, points toward merchandise or some other reward in exchange for their voluntary participation in the program. A secondary goal of a loyalty card program is to build repeat business by offering participating customers something that isn't available to non-participating customers.
Loyalty Campaigns on mobile phones are not only more convenient, they are also more effective than traditional loyalty programs with the use of plastic cards or real stamps. With Bleesk you can reward customers for behavior that supports your business goals: grant them virtual points or stamps and remind them to collect their rewards after they received enough points or stamps.
Each type of loyalty program may bring you different results, but loyalty programs have been tested time and time again, and have proven to be successful in numerous industries. Companies around the world allocate all of their energy towards growing their business and customer loyalty is one of the easiest ways to ensure this.
Pursuing new customers is the true cost, keeping an existing customer is 7 times less expensive than acquiring a new one (Forbes, 2013). The resources you use for a loyalty program are pale in comparison to the expense of finding new buyers. What is more, depending on the scope of your rewards program, the expenses you incur by starting a Loyalty Rewards Campaign may be overshadowed by the additional business generated as a result.
Loyalty programs convince new customers to stick around after purchasing your products, also they ensure that existing loyal customers feel that they are valued by your company. You not only improve customer appreciation of your business, but you also increase the chances that existing clients will share this joy with their friends and family. The more a customer feels appreciated by a business, the more he or she is likely to support that company and recommend it to others.
Using a Loyalty Rewards Program in your marketing strategy will help provide you with access to a bigger portion of your customers’ spending. This will especially occur when the rewards you offer are in tune with the wants and needs of the customers. It is important to point out that not all loyalty rewards programs are the same, and only one that is executed skillfully will have the desired effect. Your rewards program could entice customers to purchase more at a given time, but only if the incentives you give out are worth it.
Understanding the purchasing behavior of a specific set of customers is one of the most important information available to marketers. To develop a strategic plan to present your products in a way that produces the most optimal buying behavior you need to understand what the target audience avoids as much as what triggers them to spend their money. When offering a Loyalty Rewards Program, you are conducting a form of research that will give you information about your customers. Through trial and error, you will begin to see the sort of incentives that fuel the desire of your clients, and the rewards that don’t elicit the same results. This allows you to tune in your sales strategy. By using this information, you can also attach the most interesting rewards to specific products that you are most interested in sharing with your clients.
When you implement a Loyalty Rewards Program, you are sending a message to your current and future customer base that you are interested in not only making money off of purchases, but also in a relationship with customers. This act of goodwill will improve the overall outlook of your customers, which will ultimately have a positive impact on your business.
Loyalty Campaigns are effective marketing tools. They increase growth, help retain customers, and improve your brand’s reputation. And if you haven’t yet used a loyalty program in marketing strategy Bleesk Loyalty Campaigns may be the best way to start one of the best and easiest tools available for the success of your business.