Analytics

Learn what metrics you can analyze and how to export collected data.

Introduction to Analytics

Bleesk collects more than twenty metrics that help you evaluate the success of each of your proximity campaign, content or spot. The data is displayed close to real-time. Metrics are broken into 6 main categories: VISITS, VIEWS, CONVERSION, CTA Events, HEATMAPS, AUDIENCE and APP USAGE.

Analytics




VISITS (per spot)

The number of people that were in the range of the spot (beacon, geofence, WiFi or barcode) and received proximity campaign on their phone. Visits are broken down into:

  1. Total Visitors - the total number of people that were in the range of the spot and received campaign.

  2. New Visitors - the number of new visitors that were in the range of the spot and received campaign. If a visitor comes back to the same spot in a few days he will not be counted as a 'New Visitor' anymore.

  3. Average Time Spent - the avarage time people spent in the range of the spot.

  4. New & Returning - comparison between the total number of visitors and new visitors.

  5. Vistor Profile Data:

    • Male & Female Visitors - comparison between the total number of male and female visitors.

    • Age Profile - comparison between the total number of visitors from different Age Groups. Age Groups consist of:

      • Children (younger than 12 years old)
      • Teenagers (12 - 19 years old)
      • Young adults (20 - 29 years old)
      • Adults (30 - 55 years old)
      • Mature (56 - 65 years old)
      • Pensioners (above 65 years old)

  6. Users - summarised information about each user who was in the range of the spot.

    • Number of visits
    • Stay duration
    • Name
    • Surname
    • Email
    • Gender
    • Age

  7. Visits - detailed information about each visit by the spot.

    • Start Time
    • Stay duration
    • Name
    • Surname
    • Email
    • Gender
    • Age

  8. Customer Flow:

    • Incoming Flow - shows path that customers take to reach area where the selected spot is located.

    • Outgoing Flow - shows where customers go after they visited area where the selected spot is located.

    • Traffic Sources - shows the most popular traffic sources to the area where the selected spot is located.

    • Traffic Destinations - shows the most popular traffic destinations from the area where the selected spot is located.


    Analytics
    Please note: if you place two spots (for example beacons), their campaigns overlap eachother and customer is within the range of them at the same time, metrics for spot A and spot B will be alternately added.




VIEWS (per content or campaign)

The number of views per selected content or campaign (including views triggered with URL or from clicking at an offer on All Offers, Pinned, Loyalty lists etc.).

  1. Total Views - how many times the content or campaign has been displayed on a device.

  2. New Views - how many times the content or campaign has been displayed for a first time on a device. If the same visitor displayes the same content or campaign again in a few days it will not be counted as a 'New View' anymore.

  3. New & Recurring - comparison between the total number of views and new views.

  4. User Profile Metrics:

    • Male & Female Visitors - comparison between the total number of male and female viewers.

    • Age Groups - comparison between the total number of viewers from different Age Groups. Age Groups consist of:

      • Children (younger than 12 years old)
      • Teenagers (12 - 19 years old)
      • Young adults (20 - 29 years old)
      • Adults (30 - 55 years old)
      • Mature (56 - 65 years old)
      • Pensioners (above 65 years old)

  5. Most Viewed Campaigns - information from which campaign a particular content has been viewed most.

  6. Most Viewed Contents - information which contents assigned to this particular campaign have been viewed most.




CONVERSION (per content or campaign)

CONVERSION (per content or campaign) - displays comparison between the number of delivered and viewed contents or campaigns. Please note that the URL views are not counted here.

Delivery shows comparison between delivered and viewed content or campaign.
Notifications shows comparison between delivered and clicked notifications for selected content or campaign.

Conversion Metrics




CTA Events

CTA Events - the number of times a CTA Event (CALL TO ACTION Event) has been called (triggered) by a user - for example when user clicks a button. CTA Events can be created for each Button or Action when creating Content.

Event Metrics




HEATMAPS

Heatmaps provide an immediate visual summary of the most visited areas around your spots (beacons and geofences). Thanks to heatmaps you can understand customer flow patterns, discover hot-spots and optimize not only your mobile campaigns but also physical layout of your venues. Heatmaps are delivered also for your Indoor Maps. Each venue has its own separate heatmap analysis.

Heatmap Analysis




AUDIENCE

Audience tab collects all demographic information about people who use your mobile app. This means that they don't have to be in proximity of any spot, nor campaign, only connected to the internet.

App Users




APP USAGE

App Usage tab provides information about how often your mobile app is being used on a daily basis. App Usage shows number of API calls to the server.

App Usage




How to export data

To export collected data find Export CSV button and select the type of CSV file:

Analytics




How to change timeframe

To see the data from previous periods use arrows in the top right corner:

Analytics

By default you can review data from the last 2 months.