How to target your customers?
Increase conversion by targeting people by their age, gender or interests. Choose what times of each day your campaigns should be delivered.
Delivering your campaigns to certain customer segment is just as important as targeting by location. With new Bleesk update you can deliver personalised and relevant campaigns to your customers based on day of the week, time and customer attributes like sex or age.
You are also able to decide exactly when you would not like your campaigns to be delivered to people. With this you are able to only show your campaigns when you expect the best performance.
This is a very powerful feature that allows you to use one spot (beacon, Wifi, Geofence, QR code) to deliver "breakfast special" campaign in the morning and "lunch special" later during the day. A single spot can also be used to target women and men separately and deliver two different campaigns for them at the same time.
Information about user profile is collected in the mobile app and displayed in App Users & Analytics page in the CMS.