Bleesk analytics dashboard provides rich insights into your proximity campaign performance. You can evaluate each campaign based on various metrics like conversion, number of button clicks, customers' age & gender and walking paths.
Successful proximity marketing campaign means that you are delivering the right message at the right time to the right person. But how you as a marketer can really achieve this? How do you create the right message and know who you should deliver it to and when? The key are the insights you can get from analysing customer data and now we give you a brand new way to do it.
Bleesk enables you to predict your customers' behaviour with the power of big data analytics. Measure visits, new visitors, most frequent locations, time per visit and much more. You can optimize your sales by analyzing what people buy, how they move and see the impact of your marketing campaigns. Bleesk also gives you a chance to see detailed insights about characteristics of the people who visit (age, gender) and visualize their walking paths at the place of your proximity campaign.
Heatmaps are a visual representation of customer location data both indoors and outdoors. They provide an immediate visual summary of the most visited areas like streets, restaurants or large shopping malls. Areas with the highest number of visitors are represented by warm colors (red to yellow). Green color represents locations with fewer visitors. The spectrum of colors (red to green) represents the density of visitors on the map.
Thanks to heatmaps you can better understand customer flows and customer behavior; where they walk, what are their most popular locations or products. As a result you can proactively act upon it and adjust your strategy or physical layout of a shop to better fit into their habits. It gives you opportunity to establish stronger connection with your customers also by optimizing the messages you are delivering.
Bleesk collects various proximity metrics that help you evaluate the success of your proximity Campaigns. Here is the list of metrics that are available in Bleesk Fleet for each added spot:
Total Number of Visitors - the total number of people that were in the range of the spot and received campaign.
New Visitors - the number of new visitors that were in the range of the spot and received campaign. If a visitor comes back to the same spot in a few days he will not be counted as a 'New Visitor' anymore.
Total Views - how many times the content or campaign has been displayed on a device.
New Views - how many times the content or campaign has been displayed for a first time on a device. If the same visitor displayes the same content or campaign again in a few days it will not be counted as a 'New View' anymore.
Most Viewed Campaigns
Most Viewed Contents
Conversion - comparison between the number of delivered and viewed contents or campaigns.
CTA Events - shows the number of times an CTA event (for example clicking a campaign button) has been triggered.
Heatmaps - provide an immediate visual summary of the most visited areas around your spots (beacons and geofences). Thanks to heatmaps you can understand customer flow patterns, discover hot-spots and optimize not only your mobile campaigns but also physical layout of your venues. Heatmaps are delivered also for your Indoor Maps. Each venue has its own separate heatmap analysis.
App Usage - provides information about how often your mobile app is being used on a daily basis. App Usage shows number of API calls to the server.
Average Stay Duration - the avarage time people spent in the range of the spot.
New vs Returning Visitors - comparison between the total number of visitors and new visitors.
Customer Profile Metrics:
Male vs Female Visitors - comparison between the total number of male and female visitors.
Age Groups - comparison between the total number of visitors from different Age Groups. Age Groups consist of:
Incoming Flow - see what path your customers take to reach a certain area in your place.
Outgoing Flow - see what your customers do after they reach a certain area in your place.
Traffic Sources - the most popular traffic sources to a certain location.
Traffic Destinations - the most popular traffic sources from a certain location.
With Bleesk Fleet iBeacon & Eddystone proximity platform you can optimize your sales by analyzing various customer segments like male vs female, their age, new vs returning. Learn the preferences of your visitors and adjust exposition to provide them with the most exciting and personalized offers. Bleesk visitor analytics dashboard allows to see volume and traffic patterns. See who's coming into your locations and where they travel within your venue. View engagement rates and evaluate performance based on changes made to your campaigns.