iBeacon & Eddystone Beacons
Beacons are one of the easiest ways to communicate with customers in a physical world. They trigger and deliver proximity campaigns to a person's phone based on his/hers location. Our platform is compatible with all iBeacon and Eddystone type beacons.
What are beacons?
You can think of beacon as a small digital lighthouse for the world around you - they help indicate where you are in a physical space with precision down to a few inches or centimeters. Beacons are used by our platform to trigger events in mobile app, for example display contextual information based on your exact location like show information about shoes you have in your hand. Beacons enable to create invisible digital information layer on top of physical world and remove friction.